AIDS on Among Latinos on the Rise

Officials are urged to enact educational programs and services aimed specifically at Latinos in order to prevent new cases… “Officials need to stop downplaying or ignoring what’s happening among Latinos,” said Oscar De La O, president of Bienestar, a Latino service organization. “We are at the center of the storm.” Even with the United States [...]

Obama Launches New Ad Aimed at Latinos Highlighting his Immigrant Backround

Barack Obama unveiled a new Spanish-language radio ad today that will air in battleground states with significant Hispanic populations. The spot highlights Obama’s biography and tries to link it to immigrant values. “Some people have power and connections,” the announcer says. “But most of us have to make our own way through life. This is [...]

Effectiveness of Media Campaigns may Determine Latino Turnout in November

Political consultants argue that McCain and Obama must not rely exclusively on Hispanic media to reach Latinos… Both Barack Obama and John McCain are heavily courting Hispanic voters, a key demographic in swing states like Florida, New Mexico, Nevada and Colorado. That means a heavy dose of Spanish-language television and radio advertising. But some political [...]